Donald Norman
(1935-)
Donald Norman is a Professor Emeritus of Cognitive Science at the University of California, San Diego, where he worked on computer models of the brain with
David Rumelhart at the UCSD Institute for Cognitive Science (which Norman founded).
Norman is now the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially
The Design of Everyday Things. Norman is well known for his expertise in the fields of design, user experience, usability engineering, and cognitive science. He has shaped the development of the field of cognitive systems engineering. He is a co-founder of the
Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago..
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